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on the fakeness of the internet
funny to see that subject pop up again. it was what drove me insane enough to find this sub in the first place. at any rate, the problem is not the bots. I thought it was, but those are just part of the parasitic ecosystem. but to get that, first we need to take a few steps back on web history, ad serving, UX, tracking technology and media advertising. too lazy to gather links, but you know, do your googlin'. I assume that most of you are fairly web literate here, but I'll try to go down into the bare bones as much as possible for those who aren't. so let's start with a basic question - what is a web visitor anyway? from the standpoint of a normal person, that would be a person browsing a given website or piece of content. from the standpoint of technology however all you know is that some device has downloaded content from your server using the http protocol. thanks to the wonderful technology of web browsers, you can plant browser cookies on a visitor - stuff that's used to remember if they logged in, what their preferences are, stuff that your service can read from the device. it also serves usually very basic telemetry like last visit time, session time, and so on. this, over time has evolved in what we call browser fingerprinting, a convoluted bunch of technology that allows websites and web services to uniquely identify you. it still doesn't know if you're a human or not, but from the standpoint of the web technology, you're a visitor. now back in ye old days of the web, when the first banner ads were springing up, these were important questions. most consumers were still to be reached on traditional media channels, and ad spend would have to be justified somehow on the risky ventures of online business. so beyond traditional polls that would infer the value of visitors, websites would start tracking number of visitors, time on page and so on. these were used to milk the advertising cow so to speak, and it gave in to some funny developments like the creation of the popup ad - if I recon correctly on geocities, where they would just but the ads everywhere until some big auto company noticed that they're appearing on porn sites. so - put the ad in the popup, and you can claim it's not in the context of porn! around this point in time the online ad business is still pretty low tech. you actually have to call a physical human being, they send you ppts and pdfs, you send back image files and excel sheets, you wire money, the ads run, and so on. this is called direct sales, and it's tracked again by counting a bunch of visitors, and telling you how much impressions and clicks your marvelous creatives and ad budget generated. now enter google - or more precisely, a technology firm called doubleclick that was to be acquired by google. they developed a tool for automatic ad serving, later to be called programmatic advertising, that keeps the pesky sales dude out of the loop and achieves reasonable amounts of scale for a more hefty price - after all, if the sales are automated, you get a bidding war for attention between different advertisers, and you're paying for clicks. so you can see how this was a strategic move for google - they already had the most valuable data available in this situation. they were seeing in real time what people were searching for, and using the programmatic ad serving system, you could effectively bid not just for general attention - but for attention with an intent to buy. ...and the way that google got this data is because they indexed the web, using bots. at least GoogleBot would identify itself as a site visitor, but in the meantime they developed a service for websites to comprehensively track their own visitors and where they were coming from and what they were doing on your website. incidentally, you could also put on google's ads on your webpage to earn quite a bit of money, as content relevant ads would be shown through the doubleclick system. this kicked off two things: one, the ability to classify your website visitors into different clusters and segments allowed businesses to start tailoring the appearance of the website or service to fit that specific audience segment, starting off the great fracture - segmentation of the web (in the sense that two people viewing the same website at the same time were not seeing the same thing) two, it created a very strong financial incentive for people to trick google into thinking they were having actual human visitors that would click on ads, when in fact they were bots. in an even funnier twist, some of them were from browser hijackers, commonly known as malware at the time, which google cross-financed. look up download valley and crossrider. at the cross section of the above two, you had one interesting twist: websites that would appear differently to the security bots or the compliance officers of Google as they would to fake visitors or malware jacked human beings. the former would get a benign looking website, while the latter would get bombarded with auto clicking ads. this kicked off the billion dollar arms race called online advertising fraud. I'm not here to shed a tear for big money corps bleeding money. the real fallout lay somewhere else, but for that you have to understand that you never really saw the real internet, you only saw your corner and the one that was personalized for you. but if you ever had the pleasure of watching daytime TVs or off channels and witnessing the ads, you could kind of infer what kind of audience must be watching these shows generally. from quite clear rip offs to magic number lotteries and television fortune telling, these sorts of programming was aimed at the most gullible, bought for pennies, where the smallest audience portion had to be converted into a money making operation. ...and with audience segmentation and data gathering, that was now possible at unprecedented scale, automatically. so big was the scale in fact, that it gave birth to an entire new beast of an industry called affiliate marketing, where instead of a regular payroll, you'd get a cut of the sale should you figure out an angle on where to push whatever fucking bullshit the vendors were offering to whoever the fuck would be dumb enough to click on an ad and buy. (the funniest story I recall was someone pulling five figures a month because he figured out that if you buy ads on anime-hentai pages and sell PUA shit courses and e-books you'd make a killing) at any rate, affiliate marketing brought with it the killer landing page, the thing that's supposed to hammer the nail in the coffin once you get through the banner ad. the earliest form of deceptiveness in memory comes from various pirate sites, that had fake download buttons as banner ads and virus alerts as the landing pages. but then at some point, some schmuck realized that for certain type of products, like diet pills or forex trading or whatever, the best lander is in fact a fake news page that comes packed with comments and all. that would convert like crazy, because it had the appearance of social proof. until at least the lawsuits came raining down, and these sorts of landing pages and campaigns for being banned left right and centre on all platforms. which just launched a new arms race as the campaigns would be disguised for the bots doing the checkups, and aged facebook profiles would start selling for like 5K USD - these people were making 30-40k a day, they could afford to spend that much to continue running the shop. speaking of facebook - it came just about the right time for the shit to brew max total. first they were unprecedented in the amount of data they were getting off of their users, and they came just in time to catch the full swing of what we call the 'responsive web' - that no user at the same time would see the same thing on their page, it was all allocated through an intricate web of recommendations, running real time, based on previously gathered and forecast behavioral data. it also ran on one simple premise: take over the starting page position from google for most people, then they do not have to justify, ever, any ad spend that takes place on their platform, as long as it performs. furthermore, it was completely lacking any revenue share sort of scheme (save for the short period of facebook gaming, see Zynga), thus there was no incentive for the amount of bot traffic that the previous internet era had bred. instead, it came with an entirely different one - bots that would offer social proof in the way of shares and likes, but would not directly risk the business model, thus giving no incentive for facebook to fight them. (note that google didn't do much jack shit either besides indiscriminately penalizing websites it deemed suspicious when they reached critical payout thresholds) the rest of the story you kind of sort of know. how the obama campaign was brilliant in using the new social media to inspire hope and blah blah blah, kicking the door open for big money politics who could hire the best snake oil salesmen in the market, who had the data and as you can see from the above, had the ethical standards of a shoe. at around 2014-2015 the press (the mainstream media) started to raise question about the duopoly, the buzzword of filter bubbles started appearing, not entirely unrelated to the fact that facebook by this time cannibalized their traffic with a fucking embedded share / like button and started charging money for them to reach their own audience. after 2016 the cries of fake news were everywhere, because there was no online space left which everyone was viewing the same way, and you had no way to verify what the person next to you was looking at. since then, we've all become grandpa yelling at the television set, with nobody around us seeing what we're seeing on the screen, so we're being accused as bots and looking for bots under the carpet. but it's been a long way coming, and the bots are honestly the least of our worries. trust me, I went bankrupt over that one. truth or fake doesn't even begin to describe the magnitude of the problem: more like we entered the phase where every word, event or picture is defined by who ever the fuck wins the auction over it, as the marketers of human attention grind the gears of the money mill without even understanding how fast they're digging towards hell. don't believe me? look around the marketing and advertising related subs these days. the priests are eating the indulgences, and we're only now entering the period of deep fakes, good algo generated audio and good enough NLP. and in the meantime, the shadowrunners running up between two corp headquarter-highrises are skinning your belief systems. so the best you can do is really, not litter the remnants of cyberspace which are not being mined, astroturfed or being pulled apart by the algos. no human connections on a nuclear trash heap mate.
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if less marketable, items that eventually grew to become the staple of Baker adhesive case solution products. While Baker’s father had upon the market some time ago, he'd attracted numerous capable new employees, and the organization was still being an acknowledged leader within the niche markets. The development facilities, though old, were readily adaptable coupled with been well-maintained. Until only a couple of years earlier, Baker Glues tried well financially. While development in sales had not been a powerful point, margins were generally high and purchasers levels steady. The organization had not employed lengthy-term debt but still didn't achieve this. The firm were built with a credit line from the local bank, which in fact had always provided sufficient funds to pay for short-term needs. Baker Glues Situation pdf owed about USD180,000 around the line of credit. Baker had a great relationship using the bank, this was with the organization right from the start. Novo Orders The initial order from Novo was to have an adhesive Novo was using in producing a brand new type of toys because of its Brazilian market. The toys must be waterproof and also the adhesive, therefore, needed very specific qualities. Via a mutual friend, Moreno have been brought to Novo’s purchasing agent. Dealing with Doug Baker, she'd then negotiated the initial order in Feb (the foundation for the prices of this original order is proven in Exhibit 1). Novo had decided to pay shipping costs, so Casementors.com Baker adhesive case solution stand out simply needed to provide the adhesive in 55-gallon drums to some nearby shipping facility. The suggested new order looked like the final one. As before, Novo decided to make payment thirty days after delivery of the glues in the shipping facility. Baker anticipated a fiveweek manufacturing cycle once all of the recycleables were in position. All materials could be guaranteed within two days. Permitting some versatility, Moreno believed payment could be received around three several weeks from order placement which was about how exactly lengthy the initial order required. Because of this, Moreno expected receipt of payment around the new order, presuming it had been decided immediately, around September 5, 2006. Exchange Risks Together with her newly found understanding of exchange-rate risks, Moreno had collected more information on exchange-rate markets prior to the ending up in Doug Baker. A brief history from the dollar-to-real exchange rates are proven in Exhibit 2. In addition, the information for the reason that exhibit provided the newest info on money markets and approximately the expected future (September 5, 2006) place rates from the forecasting service. Moreno had discussed her concerns about exchange-rate changes using the bank when she'd arranged for conversion from the original Novo payment.2 The financial institution, useful of course, had described two ways that Baker could mitigate the exchange risk from the new order: hedge within the forward market or hedge within the money markets. Hedge within the forward market Banks would frequently provide their customers with guaranteed forex rates for future years exchange of currencies (forward rates). These contracts specified to start dating ?, a sum to become exchanged, along with a rate. Any bank fee could be included in the speed. By securing a forward rate for that date of the foreign-currency-denominated income, a strong could eliminate any risk because of currency fluctuations. Within this situation, the anticipated future inflow of reais in the purchase to Novo might be converted for a price that might be known today. Hedge within the money markets Instead of eliminate exchange risk via a contracted future exchange rate, a strong might make any currency exchanges in the known current place rate. To get this done, obviously, the firm required to convert future expected cash flows into current cash flows. It was done around the money market by borrowing “today” inside a forex against an anticipated future inflow or creating a deposit “today” inside a foreign account in order so that you can meet the next output. The quantity to become lent or deposited depends around the rates of interest within the forex just because a firm wouldn't desire to transfer more or under what can be needed. Within this situation, Baker adhesive analysis would borrow in reais from the future inflow from Novo. The quantity the organization would borrow could be a sum so that the Novo receipt would exactly cover both principal and interest around the borrowing. Though Baker Glues were built with a capable accountant, Doug Baker had made the decision to allow Alissa Moreno handle the exchange-rate issues as a result of the Novo order until they better understood the choices and tradeoffs that must be made. After a little discussion and settlement using the bank and bank affiliates, Moreno could secure the next contracts: Baker adhesive case solution ppt bank had agreed to provide a forward agreement for September 5, 2006, in an exchange rate of .4227 USD/BRL. A joint venture partner from the bank, situated in South america and acquainted with Novo, was prepared to provide Baker having a short-term real loan, guaranteed through the Novo receivable, at 26%.3 Moreno was shocked only at that rate, that was greater than three occasions the 8.52% rate on Baker’s domestic credit line however, the financial institution described Brazil’s in the past high inflation and also the recent attempts through the government to manage inflation with high rates of interest. The speed they'd guaranteed was usual for the marketplace at that time. The Meeting It required Doug Baker serious amounts of overcome his disappointment. If worldwide sales were the important thing to the way forward for Baker Glues, however, Baker recognized he'd already learned some important training. He vowed to place individuals training to get affordable use because he and Moreno switched their focus on the brand new Novo order. Observe that the borrowed funds in the bank affiliate would be a 26% apr for any three-month loan (the financial institution would charge exactly 6.5% on the three-month loan, to become compensated once the principal was paid back). The effective rate over three several weeks was, therefore, 6.5%. The 8.52% rate for Baker’s credit line was an apr according to monthly compounding. The effective rate per month was, therefore, 8.52% ÷ 12 = .71%, which means a (1.0071)3 - 1 = 2.1452% effective rate over three several weeks. https://preview.redd.it/f4jmbjov2r921.png?width=1332&format=png&auto=webp&s=55b0c26eaba5030b53970f4cc51465ec30c55bfa
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